New, future and hybrid car latest updates
Toyota’s dream to become number one automaker of the world and reach a sales figure of 10 million cars would highly depend on its reachability to Asian markets.
Toyota is planning to increase its sales everywhere it operates and penetrate into new and emerging economies. Company is aiming to increase its sales in Asian markets by 60% in next three years. Japan’s demestic market for cars is sluggish and a fear of possible slowdown in American economy could dampen some of the companies ambitious plans.
Toyota wants to reach the sales figure of 10.4 million cars in 2009 but its penetration in India, Brazil, Russia and especially Chinease market will be deciding factor. Toyota reaches 52 production bases in 25 countries.
The turnaround for Toyota happened in 1997 with the launch of Toyota Prius Hybrid car. Since 2002, Toyota’s sales have amplified by 600,000 to 700,000 units each year.
Toyota intends to increase Chinese sales advertising for its conventional sedans, such as Camry and Corolla, and to further increase local assembly.
In Brazil, Toyota plans to augment sales of Corolla models that sprint on bio-ethanol fuel. In Russia, local production of Camry models will start late this year and sales networks will be reinforced.
In up-and-coming markets like India and Brazil, Toyota plans to pace up expansion and local manufacture of economical models seen as being the key to success.
In China, which possibly will become a key battleground for global automakers, many companies have entered and fight has been intensifying.
In India, Toyota lags behind some makers, including domestic player Suzuki Motor Corp. It is doubtful whether as latecomers, Toyota yield can be accepted in the country.