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2010 Ford Taurus

2010 Cars, Future Cars August 29th, 2008

2010 Ford TaurusIn the 2005 model year, the Ford Taurus was replaced by the Ford Five Hundred. The Taurus had long been a presence in the sedan market, but lagging sales figures coupled with unexciting design features spelled the end for the Taurus. But, for the 2010 model year, the Taurus is making a comeback. During it’s hiatus, the Five Hun-dred didn’t have resounding success and Ford has decided that bringing back the Taurus with a new design was the key to picking up a larger share of the sedan market. Initial reports on the new Taurus seemed to indicate that it would simply be a modified Five Hundred with a new name, but recent news has proven that that is not the case.

What’s In A Name?
Those familiar with the Ford brand and it’s subsidiaries know that in the past the company has simply taken a car and interchanged the brand insignias so as to seem diverse. Ask the average driver the difference between a mid-1990s Ford Taurus and Mercury Sable, aside from the Ford and Mercury insignias, and you’ll likely be met with a blank stare. Well, for the 2010 model year, the Taurus is bringing something new. First and foremost is a change in design aesthetic. The new Taurus takes it’s styling cues from it’s European cousin, the Ford Mondeo. This is by no means a bad thing as the Mondeo is a top seller in the European markets. The new Taurus is not simply a rehash of the Mondeo, however, as the Mondeo is built on a different platform and utilizes a different drive train. Expect the Taurus to have a range of power options, including Ford’s proven turbocharged four cylinder and an engine from Ford’s new “Eco-Boost” line. The Eco-Boost engines deliver impressive power with greater efficiency and, as they further evolve, they will probably become the standard engines on many Ford models. As it stands right now, a 2010 Taurus equipped with either the turbo four cylinder or an Eco-Boost V6 will likely garner a MPG rating of mid to high twenties for city and around thirty for highway. These numbers are not staggering when compared with compacts and hybrids, but considering that the Taurus features the roomiest cabin in it’s class, they are impressive.

Will It Work?
So, is the 2010 Ford Taurus going to turn around it’s predecessor’s sales figures? Time will tell, but the Taurus will certainly put up a fight. However, considering that the Toyota Avalon will see a redesign in the 2011 model year, along with the Dodge Charger and the Chrysler 300, competition will be stiff.

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